Fmcg Products Classification - 5487 Words

------------------------------------------------- Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HULs products include foods, beverages, cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers India Limited and, in 1956, became known as Hindustan Lever Limited, as a result of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and employs over 16,500 workers whilst also indirectly helping to facilitate the employment of over 65,000 people. The company was renamed in June†¦show more content†¦He is also a member of Unilever Leadership Executive team (ULE), which comprises the companys topShow MoreRelatedDissertation Report on Fmcg Product7951 Words   |  32 PagesFast MovinFastMovingConsumerConsumerGoodsGoods (FMCG)(FMCG) 1  Dissertation Report On Buying Behavior of FMCG Products Submitted To: Submitted By: Prof. R.P.Singh Vandana Chandra Director (ABS) MBA (Agri-Business) AMITY University AMITY UniversityLucknow Campus Lucknow Campus Under the supervision of: Mr. Ashish Chandra  Faculty Guide (ABS) AMITY University Lucknow Campus Acknowledgement I consider my proud privilege to express deep sense of gratitude to Prof. R.P.Singh for hisRead MoreImpact of Gst on Fmcg Sector1927 Words   |  8 PagesExecutive Summary GST is the most ambitious indirect tax reform in India ever attempted and aims to create one â€Å"borderless domestic market†. It will tax consumption as against â€Å"production† which is the current norm. A uniform rate will be imposed on a product only once, at the point of its supply, thus reducing the cost for consumers. Key benefits: If GST is implemented without many exemptions and with a single rate, the following benefits will accrue: * Macro: Successful pan-India implementation willRead MoreBoroplus Prickly Heat Powder9203 Words   |  37 PagesIntroduction of the Study Need of the Study Objectives of the Study Research Methodology Presentation of the study Limitations †¢ Chapter-2 FMCG Industry Emami Ltd profile ï â€  ï â€  ï â€  ï â€  ï â€  ï â€  Overview of FMCG Sector in India Outlook of Emami Ltd Profile Emami Vision Mission Emami Corporate Values Objectives Emami Beauty Products Emami Distribution Network †¢ Chapter-3 Marketing Mix ï â€  07 – 20 21 - 46 47 - 52 A Conceptual Framework of Marketing Mix 2 †¢ Read MoreMarketing Plan of Lux2484 Words   |  10 PagesLUX 1. Introduction * Description of the product Everything about the brand – from the look and feel of the products and packaging to the subtle fragrances – is a delight to the senses. In fact, Lux has been making waves since 1924, when it launched the worlds first mass-market beauty soap at a fraction of the cost of some expensive brands.   How it all started   * Lux was first introduced as a toilet soap in 1925. Produced by Lever Brothers, it arrived in the UK in 1928, offering peopleRead MoreQuality of the Sunrise Bread Products1192 Words   |  5 Pagesin Pakistan. They took 30 to 35% of the market of all bread products in KARACHI. After the beginning stage of their operations they gradually resilient their base and struggle to categorical arrive into the international market. SUNRISE OBJECTIVES: They have a mission to provide admirable and superior quality by following all the principles of their institute that support to accomplish their aims and given the fresh quality products to their customers. PROCEDURE RLEATED QUALITY: They haveRead MoreDoes Excessive Sales Promotion Result in Dilution of Brand Equity1842 Words   |  8 Pagesis Brand? A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. â€Å"The value of a brand establishes the positive differentiation that the name of the brand has over the clients reactions with the product and service in discussion†Read MoreData Mining Of Big Data1646 Words   |  7 Pagesmining are as follows. Classification- Classification is the process of finding a model or function that describes and distinguishes data classes or concepts, for the purpose of being able to use the model to predict the class of objects whose class label is unknown. The derived model is based on the analysis of asset of training data. The model can be represented in various forms such as classification rules, decision tree, mathematical formulae or neural networks. Classification and prediction mayRead MoreProject Report on Dabur Company7854 Words   |  32 PagesFinancial Modeling of Dabur Company. This report begins with the understanding the present micro and macro-economic condition and how they affect the growth of the country. It discusses the present economic indicators and expected growth of India and FMCG industry in the future. The report further analyse financial statements of the Dabur Company. By using historical data and making some assumptions, calculations future earnings are forecasted. After that using DCF valuation we find out intrinsic valueRead MoreProctor and Gamble2710 Words   |  11 Pagescompanies in India. PG India, was established in 1964 and serves over 650 million consumers. PG operates under three entities in India : â€Å"Procter Gamble Hygiene and Health Care Limited†, ‘Gillette India Limited’, and ‘Procter Gamble Home Products’. These three entities have a direct reach of 1.3 million outlets across India. invested in the country via its five plants and over nine contract manufacturing sites. ïÆ'Ëœcreates 26,000 jobs directly and indirectly. ïÆ'ËœProcter Gamble, will buildRead MoreA Brief Note On Human Resource Management ( Hrm ) Essay1315 Words   |  6 Pagesordinary business hones. International Supply chain - We live in an inexorably worldwide economy where items are sourced from ease creation areas to meet purchasers requests at costs they can bear. From mold to purchaser hardware, vehicle parts to FMCG, supply chains are protracting, yet customers are turning out to be perpetually requesting, Changes in world financial matters imply that sourcing choices are persistently changing, which puts extra weights on the inventory network. Information Technology

Essay on The Humanity of God by Karl Barth - 1825 Words

For this paper, I read and analyzed the Humanity of God, a series of three writings by Karl Barth. I focused specifically on his writing Evangelical Theology in the 19th Century. Barth begins by defining theology broadly and then evangelical theology specifically, he then expounds on its history, the theologians who represented it and the groundwork it was built on. He also discusses issues brought up by problems in the initial groundwork. This paper will explore the nature of theology drawing from the examples of the 19th century set by Barth and compare and contrast it with personal perspective on and experience with 21st century theology. The paper will conclude with an application of the Barth’s stance on the nature of theology to a†¦show more content†¦He goes on to talk about the importance of history in academic fields but especially in Theology. This resonates with Wesley’s Quadrilateral, in which tradition is one of four important aspects that inform o ur theology. The cause for the breach between the theology of the two centuries is primarily because â€Å"theology turned into the philosophy of the history of religion in general, and of the Christian religion in particular [by the end of the 19th century]† (13). Why did this happen under the watch of individuals who Barth describes as â€Å"[the] type of person that merits our highest respect† (17)? He explains that a multifaceted attack of the culture, outlook and general mindset of the time period on theology as a whole changed its primary objective. According to Barth, the â€Å"[development] of a new and positive understanding of Christian truth and truths in themselves†¦ [is] a primary necessity at all times† (19) and the primary purpose of evangelical theology. However, the 19th century theologians were primarily concerned with how theology would confront the spirit of the age. They managed to get so caught up in trying to grab the attention of the common man universally that they forgot that God was the foundation for theology. Barth describes theology’s self-exposure to the world as its strength (18) but goes onto say that 19th century theology went â€Å"overboard – and this was its weakness – insofar asShow MoreRelatedModern Theology: Karl Barth and Emil Brunner Essay1308 Words   |  6 Pagespresented in the bible. It is important to realize that there are many views pertaining to the doctrine of election ranging from prominent theologians such as Augustine and Pelagius, Calvin and Arminius, Barth and Brunner and various other theologians and their respective counterparts. Karl Barth and Emil Brunner are the giants on the subject of modern theology. Their theological insights are such that even now people are mesmerized by their incredible aptitude for theological understanding and presentationRead MoreChristianity And The Nature Of God1420 Words   |  6 Pagesand the nature of God, one must h ave a foundation to rely upon. Both theology and our epistemological queries concerning God must be crafted from a source. Michael Bird in his Evangelical Theology notes that the prolegomena or things we say before saying anything about God must be predicated upon a critical source. This source is God’s Word and is revealed in multiple ways. If one is to conduct a Credo or apologetic stance of his Christian faith, this person ought to explain how God reveals GodselfRead MoreWord Of God As Written, Incarnate, And Proclaimed1218 Words   |  5 Pages†¢ Word Of God As Written, Incarnate, and Proclaimed: Barth theorizes that Jesus Christ is the Word of God in three co-equal forms: the Word revealed, the Word written, and the Word proclaimed. As a co-centric circle the three forms of the one Word of God labor together in seamless harmony to produce the substance of all divine revelation. †¢ The Word Revealed: The New Testament notion of the incarnation – â€Å"the Word of God,† is inescapably centered on the idea that God has formed alliance betweenRead MoreThe Doctrine Of Natural Law1203 Words   |  5 PagesSt. Paul opens what many hold to be his magnum opus with an apologetic. In Romans 1, Paul defends the omnipotence of God and His justice by claiming that all men, including those who would willingly reject God, know Him. Paul goes on to say that there is a natural order of things in this world. He speaks of the natural relations of mankind in such a way that moves beyond simply stating that these relations are the norm to say that they are the standard or rule against which actions can be judgedRead MoreKarl Barths Relational View of Imago Dei Essay1880 Words   |  8 Pagesâ€Å"26 Then God said, ‘Let us make mankind in our image, in our likeness...27 So God created mankind in his own image, in the image of God he created them; male and female he created them.’† Genesis 1:26a, 1:27 The stories which humans tell about their origins are always cherished and held in high regard. In fact, no culture has existed which has not created or attempted to create some story of origins. Every culture has had some means in which to say this is where we came from. Especially in culturesRead MoreThe Relevance and Authority of Scripture Essay952 Words   |  4 Pagesviewpoints first evangelical with its strong emphasis on the Word of God it left little room to advance with the ever changing culture. Second the Liberal movement was all about cultural relevance and used only as a record of history. Each holds a valid argument Neo-Orthodox however is a good blend of both cultural relevance and scriptural foundation. The Issues Evangelical Evangelicalism carried a strong emphasis on the Word of God. Which is in its own right a positive to the movement. Bible is usedRead MoreMy Theology Paper2047 Words   |  9 Pagesdisagree with them in one key area. Many liberation theologians start off with their experiences, and then look to the bible and interpret it. I believe that theology must start off with the Bible because it is the best source of information about who God is, who Jesus is, and what the early church was like. I do believe that the Church should speak out when there is injustice. However, it comes from a belief that we should treat others as if we see Jesus in them (see Matt 25:31-46). I refer toRead MoreThe White Crucifixion By Marc Chagall1438 Words   |  6 PagesMarc Chagall painted the first portrait of his crucifixion series. The White Crucifixion was developed from his own life experiences and combined both traditional and new customs to further showcase the interrelation between the disheveled state of humanity that has continued to exist. This painting has stirred a lot of controversy over the years because of Chagall’s sudden change in themes. Previously, Chagall focused on creating artworks centered on Jewish representations, but switched to depictingRead MoreAn Application Of A Biblical Worldview997 Words   |  4 Pages The topic of the image of God is one essential to every human being because it will shape the way in which each individual will look at his or her life. A part of every human’s life is his or her vocation, which will also be changed by the view he or she holds about the image of God. The image of God is the footprint th at God left in humans and in no other being in His creation, and it must shape the way in which everyone will look at his or her job. The image of God, as any other theological topicRead MoreThe Essence Of The Debate1712 Words   |  7 Pagesall, and among those to whom it is preached, does not always meet with the same reception†. God has chosen, according to his mere pleasure, to spontaneously offer salvation to some and destruction to others. Although much scriptural evidence exists supporting this understanding, this revelation remains a mystery. Paul’s declaration in the Book of Romans suggests divine election â€Å"cannot be known unless God, throwing works entirely out of view, elect those whom he has predestined†. Hence, individuals

Only in Vegas Free Essays

string(38) " its survival in the non-peak season\." Replicated natural wonders of the world, indoor man-made waterfalls, simulated pirate ship battles, a dolphin habitat, and indoor gondola rides are a few of the small attractions that place modern day Las Vegas as a hotspot on the US map. In fact, there are so many small attractions blended with large attractions that the experience of Las Vegas itself has become an attraction. Disregarding traditional methods and exploring outrageous ideas in the areas of engineering, architecture, and planning, this city has become a very accepted destination that has become a marketing phenomenon. We will write a custom essay sample on Only in Vegas or any similar topic only for you Order Now For a city that is in the middle of nowhere, it has a made quite an impression on the people it draws. It is no surprise that this city has had a history of prosperity and boom. The first main draw of the area known as Las Vegas was water. Water was not in over abundance compared to other cities, but the mere presence of spring water was a marvel for that region of the Mojave Desert. In the late 1820’s, explorers on the Old Spanish Trail went into unexplored areas searching for the very thing that area known Las Vegas had to offer them, water. Water in the area had produced vegetation, and Las Vegas apparently flourished with it. The presence of water positioned Las Vegas on the map of the Old Spanish Trail. It shortened the path between Santa Fe and Los Angeles, and became a marked location on this increasingly traveled route. This area is repeatedly referred to as an oasis: Las Vegas was named accordingly, as its meaning in Spanish is â€Å"The Meadows. † Minerals were rich in the area, and according to local government history, Mining began in the late 1800’s. This, the railroad boom in the 1900’s, and a man name William Clark led to railroads being placed through the prime spot of Las Vegas because of its location between Salt Lake City and Los Angeles, the climate of the general area, and of course, its abundance of water and vegetation among the vast desert. Railroads required workers, and workers required the usual: a place to sleep, eat, and of course, drink and seek entertainment. This led to the earliest of saloons and markets, building toward a city. According to the City of Las Vegas government, â€Å"Las Vegas was founded as a city on May 15, 1905, when 110 acres of land situated between Stewart Avenue on the north, Garces Avenue to the south, Main Street to the west, and 5th Street (Las Vegas Boulevard) to the east, are auctioned off. † This auction allowed for more relocation of people into the town. â€Å"In 1911 a gas plant, power company, and telephone system were projected† (Durnke 263). Las Vegas was starting to grow. â€Å"The modern attitude of Las Vegas, along with the rest of the American West, favors more exclusiveness. In March, 1909, the Las Vegas Promotion Society was organized at a citizens’ meeting attended by fifty persons at the Opera House. ‘ Its purpose, as stated in the opening resolutions, was to make known Las Vegas’ resources and to encourage new enterprises and industries† (Durnke 264). Shortly after, a city government was formed, and railroads and mining continued. Later, in 1931, construction of the Hoover Dam began and led to a further influx of workers. The population was estimated according to Clark County records to stand around 8000 between the period of the completion of the Hoover Dam in 1935 and 1940. Water, convenience, and work led people into this city prior to 1931. Later, with World War II under way, many military installations were established in the desert due to its attractive resources, including its low-priced energy available from the Hoover Dam. Defense industry was started, and a further opportunity for workers emerged. After the war was over, the post industrial society took advantage of the amenities offered by Las Vegas, and the entrepreneurs did the same. Gambling had previously been around in many states. It managed to receive a discerning reputation in the public eye. There were moral issues, and scandals involved. States were hot and cold with respect to certain types of gaming and lotteries; this eventually led to prohibition in 1910. Nevada officially legalized gambling in 1931. This was at the time when the construction of the Hoover Dam began. Nevada capitalized on the expected tourism that the Hoover Dam would bring. They capitalized very well. Entrepreneurs saw the enormous returns on gambling as a great opportunity to develop casino and hotels. They did just that, and followed an immediate boom in tourism, especially from California, where gambling was illegal, but the desire to do so was very prominent. Profits from gambling funded the elaborate themes and designs of Las Vegas attractions. Service industries arose from their inevitable need, and the marketing of Las Vegas was underway. Tourism became the niche that Las Vegas acquired. In fact, the number of tourists according to the 2009 Executive Summary was just under 36. 5 Million in 2009, down 3% from 2008. This small drop in tourism appears to have been heavily due to decreases early in the 2009 year, and has actually risen in the past 4 months of 2009. While tourism has risen since 2000, the population has risen as well. In 2000, according to the US Government Census, the population for Las Vegas and the surrounding metropolitan areas was over 1. 3 million and it is estimated that the 2008 population was over 1. 8 million. In the City alone, the 2000 population was 478,434 compared to the 2008 estimate of 558,383. Tourism is the main focus of Las Vegas, and it has had problems along with solutions to ensure that tourism remains high. One of the largest problems with Las Vegas was not that tourism was very high, but extremely seasonal and high at only peak times. Las Vegas used a superior marketing strategy that ensured its survival in the non-peak season. You read "Only in Vegas" in category "Papers" The Las Vegas Convention Center was built to attract visitors during these seasons of slow times. This ensured services offered by businesses a year round opportunity. The attempt to build consistency was a success. Many factors allowed for the convention center to become an ideal site for conventions and seminars. Among these were the desire to be in Las Vegas, the climate, landscape, incentives, inexpensive flights, rooms and convenience of transportation. This strategy to maximize occupancy year round has led to an 81. 5% occupancy rate year round in 2009 alone. Furthermore, having consistent visitors has allowed Las Vegas to offer permanent entertainment and resident performers. This has additionally furthered tourism. Another problem that Las Vegas has encountered is the deterioration of its downtown. Las Vegas was built on money and ideas, as long as both are around, newer and better things will come. â€Å"In he nearly 50 years since Bugsy Siegel built the Flamingo Casino, Las Vegas has indeed become a place unlike anything ever seen before- a city relentlessly reinventing itself as a caricature of itself, constantly trying to out-Vegas Vegas† (Goodman 91). This was apparent in the downtown of Las Vegas and something needed to be done about it. The Freemont Street Experience was introduced, and brought some life back to downtown. â€Å"In a further attempt to conquer the elements, a 100ft-high-canopy, called the ‘celestial vault’ has been erected over the city’s main street as part of a downtown revitalization project† (Goodman 88) This revitalization is a strategy to attract more attention back to this area. Cheaper rates in different areas have allowed Las Vegas to target all groups of people based on income. They have more recently targeted the college crowd for spring break. â€Å"‘We’ve been getting a relatively younger crowd down here on Fremont Street because they’re beginning to discover we’re here,’ said Golden Gate owner Mark Brandenburg. ‘The Fremont Street Experience is pretty much an all-night party scene with free light shows, music entertainment and it’s really an attractive place for spring break’† (Hillgrove 1). More recently, in the past few years, Las Vegas has drawn a more significant of spring breakers than other years. Las Vegas is currently the top destination for travel booked through Travelocity’s site, pulling in 9 percent of the tickets booked on Travelocity for March 14 through April 26. In February, Travelocity named Las Vegas one of the ‘Top Eight Value Destinations for Spring Break,’ citing a 5 percent drop in average airfare and a 34 percent drop in average daily room rates from last year. † (1) Much of the downtown area offers these low rates in an attempt to build occupancy and remain open. Downtown is not the boom that it once was, but it remains open and has more plans in the future to continue to do so. It is just one example nationwide what happens to older areas, when better planned modern areas are given the opportunity to develop. â€Å"The next generation of architects would do well to look beyond themed architecture and ironic formalism and to examine the story unfolding behind the neon light. We need to think of our cities not as hollow shells, good only a settings for marketing a fictionalized past, but as places where we can build centers of prosperity for a real future and real people† (Goodman 94). It will be very interesting to see what is in store for the downtown area in the future. Las Vegas does not have as many urbanization problems as one would initially expect for a city with tourism exceeding 36 Million visitors per year. This is probably due to the numerous amounts of suburbs in conjunction with the numerous amounts of ongoing projects. They face problems that any city would face with a large amount of tourism, but they successfully have the money to tend to most immediate problems, or they have accepted them as a way of life. According to the 2009 Executive Summary, Clark County had gaming revenues of almost 9 Billion Dollars last year, with just over 6 Billion from the strip and downtown Las Vegas. Apparently the only problems are those that can’t be immediately fixed with money. Ironically, the same thing that the early explorers sought this land for is the same thing that may be its next problem. Water shortage has become an issue due to the large growth of the city. It is estimated that the city and suburbs will reach over 2 million permanent residents by 2020. To meet the looming water crunch, the city, along with the Southern Nevada Water Authority (SNWA), proposes to build a 285-mile pipeline to haul groundwater from six valleys in eastern Nevada. The $2 billion project would mean sinking up to 195 production wells as deep as 1700 ft. below the surface to bring more than 50 billion gallons of water per year to the parched desert metropolis† (Hutchinson 1). This has been causing a debat e, and seems to be the biggest problem facing the city at the moment. The question will be whether pumping the water from the ground will be their best solution, or if it will see more heated debate. It seems that water may be the most valuable resource to the west in the near future. It will be interesting to see how a city this size will continue to grow with water shortages, and what lengths the city will go to for the purpose of ensuring this water supply. The city of Las Vegas has much to offer the rest of the world, and is very significant. It is well known across the world due to major publications, events, and movies that are based in Las Vegas. It is a place that can be easily recognized by its elaborate design, luminescent skyline of gorgeous hotels, and distinctive architecture. Las Vegas has set many trends and standards for gourmet dining, intricate theme based settings, and attractive shows. It sites â€Å"14 of the nations 15 largest hotels† according to the Clark County Government, and is also a very popular place to have anything from an inexpensive and quick wedding to one fit for a queen. It really is known as a place where anything can happen. Many other States have used the model of Las Vegas to design certain areas of their cities. The gaming model for instance has shown to be successful, and many new towns are opening up to lotteries and casinos simply to issue jobs and retain wealth for the education and the state and city. Ohio is an example of one of these recent candidates. This model is not only hoping to create jobs, but also influence and expansion of other service industries that can produce income and stimulate the local economies. Las Vegas is home of the University of Nevada, Las Vegas, also known as UNLV. Las Vegas lies only 30 minutes from the Hoover Dam, a little over an hour to the Mojave National Preserve, 2 hours to Death Valley National Park, 3 hours to the south cove of Lake Mead, only 4 hours to Los Angeles, and roughly 6 hours to either the Grand Canyon National Park or Phoenix. If you are looking for an adventure, Las Vegas is a great hub to make the first stop on your excursion. Las Vegas is a city thriving on tourism built by money and gambling, but offers much more beyond the realm of casinos. It is an experience. I choose this city because it represents freedom and exploration in a natural form. One can go to Las Vegas and explore freely all it has to offer. One can explore not only the city, but the vast desert around with amazing national attractions waiting miles away. It is a way to experience the west in a fun and comfortable environment with so much perfection and beauty. I have experienced many trips to Las Vegas, and each was unique. I have taken trips for wilderness and exploration, others strictly for music or entertainment. I have gone on business; I have gone to visit friends and socialize. I have learned something about myself and loved it and every time. How to cite Only in Vegas, Papers

Interperative Biography of Leonardo Da Vinci Essay Example For Students

Interperative Biography of Leonardo Da Vinci Essay E Interpretive Biography Leonardo Dad Vinci is considered one of the greatest geniuses of all time. He was the epitome of the term Renaissance Man, which meaner a person with many talents. During the Italian Renaissance Dad Vines accomplishments ranged from many fields such as anatomy, engineering, mathematics, nature ,philosophy, painting, sculpting and architecture. His achievements in these fields stem from an early age, Dad Vinci was an illegitimate child born of Seer Piper, a notary, and Catering, a peasant woman who were unmarried. At the age of 15 Dad Vinci was sent to Florence to be an Prentice of an aspiring artist named Overarching. This is where Dad Vines talent for painting was first seen it is said that Overarching was so impressed with Leonardo addition to Veronicas painting that he break his paint brushes and said I will never paint again. According to Giorgio Vassar, Leonardo first demonstration of his talent in painting was while he was an apprentice in Veronicas studio. Leonardo helped in painting Veronicas Baptism of Christ he painted the left handed angel, which made the other figure look His contribution, the left-hand angel, made the other figures look bland and dull. It is said by Vassar that Overarching was so impressed by his apprentices painting that it was said that he took his paint brushes and snapped and said that he will never paint again since Dad Vinci surpassed him. After this stage in Dad Vines life he was accepted into the painters guild of Florence, a guild was a medieval association of craftsmen or merchants, often having considerable power. After leaving Veronicas studio, Leonardo talent became widely known throughout Florence, however gained a reputation for not completing jobs he was commissioned. A commission that he received while in Florence was The Adoration of the Magi in 1481; it was an important work for monks of San Donate from a monastery At Scope Leonardo left this work undone in 1482 when he left for Milan. During his time in Milan he was commissioned another work which was from the Church of Francesco Grandee which asked him to paint The Virgin of the Rocks which was not done until twenty- five years later. It was during this time period that he wrote to Duke Oxfords in which he stated that he was a military inventor and engineer that could make indestructible bridges and safe chariots, at the end of the letter he also stated that he was an architect, sculptor and a painter. An excerpt from Vicars book stated that He also painted in Milan, for the Friars of S. Dominic, at S. Maria dell Gracie, a Last Supper, a most beautiful and marvelous thing; and to the heads of the Apostles he gave such majesty and beauty, that he left the head of Christ unfinished, not believing that he was able to give it that divine air which is essential to the image of Christ. This work, remaining thus all but finished, has ever been held by the Melamine in the greatest veneration, and also by strangers as well; for Leonardo imagined and succeeded in expressing that anxiety which had sized the Apostles in wishing to know who should betray their Master. For which reason in all their faces are seen love, fear, and wrath, or rather, sorrow, at not being able to understand the meaning of 550) this showed his artistic views and how he displayed images as an art master. Leonardo Last Supper, painted in Milan, is a brilliant summary of fifteenth-century trends in its organization of space and use of perspective to depict subjects three-dimensionally in a two- dimensional medium. (Spiegel, 2009) Leonardo importance wasnt realized till the High Renaissance where he was presented as a transitional figure in the shift to High Renaissance principles. .u35f1db64569bc23dc2e651498268d912 , .u35f1db64569bc23dc2e651498268d912 .postImageUrl , .u35f1db64569bc23dc2e651498268d912 .centered-text-area { min-height: 80px; position: relative; } .u35f1db64569bc23dc2e651498268d912 , .u35f1db64569bc23dc2e651498268d912:hover , .u35f1db64569bc23dc2e651498268d912:visited , .u35f1db64569bc23dc2e651498268d912:active { border:0!important; } .u35f1db64569bc23dc2e651498268d912 .clearfix:after { content: ""; display: table; clear: both; } .u35f1db64569bc23dc2e651498268d912 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u35f1db64569bc23dc2e651498268d912:active , .u35f1db64569bc23dc2e651498268d912:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u35f1db64569bc23dc2e651498268d912 .centered-text-area { width: 100%; position: relative ; } .u35f1db64569bc23dc2e651498268d912 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u35f1db64569bc23dc2e651498268d912 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u35f1db64569bc23dc2e651498268d912 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u35f1db64569bc23dc2e651498268d912:hover .ctaButton { background-color: #34495E!important; } .u35f1db64569bc23dc2e651498268d912 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u35f1db64569bc23dc2e651498268d912 .u35f1db64569bc23dc2e651498268d912-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u35f1db64569bc23dc2e651498268d912:after { content: ""; display: block; clear: both; } READ: Humanism during Renaissance EssayHe carried on the fifteenth- century experimental tradition by studying everything and even dissecting human bodies to see more clearly how nature worked. But Leonardo stressed the need to advance beyond such realism and initiated the High Renaissances preoccupation with the idealization of nature, or the attempt to generalize from realistic portrayal to an ideal form. (Spiegel, 2009) Leonardo exhibited a period of the Renaissance where artist tried to make a realistic portrayal to an ideal portrayal. A description given by Giorgio Vassar in his biography of Leonardo Dad Vinci named The Genius of Leonardo Dad Vinci shows a firsthand source of how others thought of him In the normal course of events many men and women are born with various remarkable qualities and talents; but occasionally, in a way that transcends nature, a single person is marvelously endowed by heaven with beauty, grace, and talent in such abundance that he leaves other men far behind, all his actions seem inspired, and indeed everything he does clearly comes from God rather than from human art. (Vassar, 1 550) shows the respect that Leonardo received from there artist during his lifetime. Leonardo most famous work is the Mona Lisa which was commissioned by Francesco Del Giaconda to make a portrait his wife; and after toiling over it for four years, he left it unfinished. Leonardo had one of the greatest minds of the Italian Renaissance. He tried to understand the inner workings of nature. Majority of his invent ions and scientific ideas were ahead of its time. Leonardo was one of the first people to study the flight of birds and make an invention that modeled after how they glided in the wind. He also made drawings, schematics and designs for tanks, helicopters, and a parachute. Leonardo importance to art was even greater than his importance to science. He had a strong influence on many leading artists, including Raphael and Michelangelo. Leonardo balanced compositions and idealized figures became standard features of later Renaissance art. Painters also tried to imitate Leonardo knowledge of perspective and anatomy, and his accurate observations of nature. What most impresses people today is the wide range of Leonardo talent and achievements. He turned his attention to many subjects and mastered nearly all. His inventiveness, versatility, and wide-ranging intellectual curiosity have made Leonardo a symbol of he Renaissance spirit. (Bin) Leonardo most important successes were the two techniques that he created which were suffuse and chiaroscuro. They are both painting techniques that deal with using shades of light and dark colors. Kauffman in painting or drawing, the fine shading that produces soft, imperceptible transitions between colors and tones. (Britannica) Chiaroscuro is a technique employed in the visual arts to represent light and shadow as they define three-dimensional objects. Some evidence exists that ancient Greek and Roman artists used chiaroscuro effects, UT in European painting the technique was first brought to its full potential by Leonardo Dad Vinci in the late 1 5th century in such paintings as his Adoration of the Magi (1481). (Britannica) Other important successes that Dad Vinci made were in enginee ring advance defenses for Milan. While he was working on the last supper he also made plans for mortars, battering rams, scaling ladders halberds and other defenses. Leonardo had many inventions and designs that were not recognized till his notebook was found and deciphered. Dad Vines notebooks with his diagrams of engineering have drawings of the machines and brief notes that explain them. Dad Vinci was thorough in his anatomical diagrams and dissections, dissecting dead bodies were outlawed in Florence so that is why Dad Vinci was only allowed to perform dissections on criminals.