Paid News In India The Cases And Issues Media Essay

Paid News In India The Cases And Issues Media Essay This examination intends to direct an investigation on media morals and duty in India as respects paid news. One of the primary goals of the exploration is to distinguish and basically talk about the instances of different types of paid news explicitly the training paid news during decisions. Accordingly, in this piece of the paper an endeavor is made distinguish and basically talk about the instances of different types of paid news explicitly the training paid news during races. The significant instances of paid news are talked about in the types of the instance of Maharashtra Assembly races in 2009, the instance of Commonwealth Games and the disclosures of Radia tapes. THE CASES and ISSUES In the current day, having populace of in excess of billion India props up pretty much 70 thousand enlisted papers and in excess of 450 TV stations involving various 247 news channels. All things considered, the Indian media by and large fills the role of valuable restriction in the Parliament with that of in various Legislative Assemblies of the State. Media people and especially papers writers are recognized and regarded as the ethical guide in the Indian culture on the loose. While the papers in Europe and America are trailing their dissemination yearly, the Indian print media is even this day going more grounded with immense course number and market roads. All the more critically in Indian majority rule government, the media carries on to be commended as the fourth essential column after legal executive, assembly and administration (Thakuria, 2010). Notwithstanding, miserably a malignancy as paid news harmed the picture and reliability of media in the nation, especially in the on going years. The training that involves cash in getting disreputably media space by the beneficiaries keeps on being a focal issue in India all through the ongoing past. The caner of paid news is seen as harming the respect and regard of the media prompting people groups diminishing trust in announced news and the writers. According to the Eldeman Trust Barometer Survey (2011, refered to from Seetharam, 2011), while the trust in media as a foundation went up by 4 percent all through the world, the comparative parameter for India tumbled from 58 percent to 50 percent. This declining pattern has had been continuing since the time the past three-four years. This pattern highlights the rising trust deficiency of papers and TV news diverts in India. On the off chance that this pattern proceeds, the universe of Indian media won't be celebrated and confided in one. In spite of this, consistently we come to think about enormous embarrassments and deceitful practices as paid news s nexus between media people and legislators, and further between media people and corporate houses. The instance of Radia tape is still in our memory and numerous such cases are covered in view of the association of media people. When media individuals become degenerate, who will reveal the debasement and wrong doings of legislators a nd business houses? The lamentable circumstance is that notwithstanding the state of being grave the media all in all is yet to perceive this fiasco of certainty. Rather than assuming the liability, the huge national media houses and media people hush up satisfied to accuse the language media and different organizations and themselves take up a holier than thou position. The developing emergency is obviously harming the prosperity of Indian popular government , where media as fourth mainstay of vote based system is required to assume progressively mindful job. On the off chance that the deceitful act of paid news proceeds, the trust shortfall of papers and TV news diverts in India will quick go up, and it would be nothing to astound if inside two-three years Eldeman Trust Barometer Survey will come out with the consequence of media trust in Indian going down from 50 percent to 25 percent and considerably lesser than that. Off base as of late, especially after the Radia tape case, different driving media people and media houses have exhibited their anxiety as respects the evil act of paid news, however the situation is that Indian media is severely under the grasp of paid news culture and so as to uncover the threat of paid news, there is need strike the predominant culture of paid news in the prevailing press. Paid news are those news or articles in print or electronic media, which highlight great circumstance for the association or foundation that has paid for it. On account of paid news, the news comes much as an ad, albeit without the notice tag. This kind of news has been viewed as a harsh wrongdoing taking into account the way that it deceives the masses, not permitting them perceive that the news really is purposed to ad. Then again, in such instances of paid news the installment modes by and large challenges charge laws and political race use laws. All the more severely, it raises discretionary issue for the explanation that the media has a straight control on voters (Banerjee and Gigani, 2011). The Press Council of India gave core value relevant to both government specialists and the media during the fifteenth General Elections to the Lok Sabha cap occurred in April-May 2009. Guaranteeing free and reasonable inclusion by the media was the reason why Press Council of India gave core value. In any case, ensuing to the races, a disturbing pattern was surfaced by the chose divisions of the media, where columnists from different media houses were found getting money by applicants in political decision conflict for positive inclusion or planting paid news (Press Council of India, 2010). This paid news was surfaced at three levels. At the principal level, the peruser of the paper or the watcher of the TV programs is deceived into thinking about that what is in a general sense a promotion is in purpose of actuality, in equal introduced news reports. At the subsequent level, the act of paid news was surfaced by not legitimately saying freely the costs brought about on putting paid n ews things. All things considered the up-and-comer in political race fight challenges the Conduct of Election Rules, 1961, which are purposed to be placed into impact by the Election Commission of India underneath the Representation of the People Act, 1951. At the third level , paid news occurring through not representing the wealth got from up-and-comers, the related media houses or their kin as writers , as they are damaging the arrangements of the Companies Act, 1956 with that of the Income Tax Act, 1961, in doing so(Press Council of India, 2010). A piece of Indian media broadly revealed the events of paid during the period fifteenth General Election and in the ensuing occasions. Further articles about paid news rehearses in Indian media also drew the consideration of remote media and outside papers , especially Wall Street Journal , the Guardian and the Independent pointed towards the disturbing circumstance emerging out because of paid news in India media (Thakurta and Reddy, 2 010). The truth of the matter is that the event of paid news has obtained calm degree in the realm of Indian media. These days, it leaves from the unscrupulousness of the specific media individual and media house and has ended up being obtrusive, organized and particularly arranged, and in this movement it is testing the Indian majority rule esteem. Paid news is currently restricted not exclusively to money installment however different types of favors and misbehaviors. Let us examine a few cases in such manner. As respects an outstanding and genuine instance of paid news, the instance of Maharashtra Assembly decisions in 2009 merits referencing. During the appointment of Maharashtra Assembly, Ashok Chavan as applicant utilized the print media in the types of provincial and national papers through giving promotions. The paid reports and articles as notices were distributed with and with no bylines in papers (Lundâ and Thomas, 2012). The issue wasâ exposed byâ a rumored national English every day Hindu that battle ads on the side of Mr. Chavan (who was challenging from Bhokar in the 2009 Assembly survey), were given in Marathi papers, covering them as news things. The news was accounted for by Rural Affairs editorial manager, P. Sainath of Hindu uncovering much as respects the inclusion that occurred pre surveys in Maharashtra. There was a wide-extending inclusion of Mr Chavan who as Chief Minister by the nearby media that involved the biggest flowed Lokmat as well. Incredibly Chavan asse rted that he had presented the use of those publicizing to the District Election Officer , yet the reality was that Mr. Chavan had not referenced the cash spent on such commercials in his political decision costs accounts and hence was infringement of Election Commission rules (Balaji, 2012). This was the second degree of paid news as characterized by Election Commission. Maybe it was the main major announced instance of paid news during races. Body of evidence was recorded against Mr. Chavan in the court by the applicants and it is at present in Supreme Court. Positively this case was a reminder for both Election Commission and Indian media, and accordingly now during each political decision there are vigilant gazes on paid news rehearses by Election Commission and a few segments of media that work morally and capably. In any case, paid news isn't brimming with life every single through political race in essence. Paid news has too taken the state of secretive agreement where the me dia firms goes into a concurrence with the associations or corporate houses and cash is are traded for promoting bargains. Various such cases have been found as of late in Indian media. The instance of paid news in Commonwealth Games is too worth referencing. What remarkable is that the articulation paid news doesn't basically mean the news is paid for as cash or money and this was made evident during the Commonwealth Games that was organsed in New Delhi in 2010. It was positively stunning how no paper or media individual expounded on downbeat feature

Business Environment and Strategic Management of Primark Essay - 2

Business Environment and Strategic Management of Primark - Essay Example From this examination plainly Primark’s item classes incorporate the women wear, children’s wear, men’s wear, unmentionables, beautifiers, design adornments, and the home items. Fundamentally Primark’s stock is made particularly for its own brands, however it likewise stocks different items from other perceived (notable) brands like the Disney, Haribo desserts, Warner Brothers, and Nivea. As indicated by the paper the company’s attire items lines regularly exhibit basic plans and textures in the mainstream sizes. Primark for the most part dispatches its stores in the high road areas and a large portion of its items lines are generally loaded in mass at each area. Its primary rivals are BHS, Marks and Spencer, John Lewis, George at ASDA, Debenhams, and TK Max. Perceived universally for its quality in attire and dress at the spending costs, the organization gives apparel to all sizes, ages, and genders with various division for the family unit product s. Its prosperity is to a great extent ascribed to a profoundly sorted out business structures that gives its clients what they need at inside a sensible costs. Primark’s cost initiative implies that the company’s statistical surveying group are for the most part on the beat of the style changes by giving items that are like its opponent organizations rapidly. Most of the company’s wellsprings of flexibly is in the abroad nations, for example, China, India, Bangladesh, Philippines and Turkey. The organization has built up the automated traditions leeway, the committed.

Factors That Lead to Aggression

Factors That Lead to Aggression Basics Print Factors That Lead to Aggression By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Medically reviewed by Medically reviewed by Steven Gans, MD on January 18, 2020 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD on January 18, 2020 Willie B. Thomas / Getty Images More in Psychology Basics Psychotherapy Student Resources History and Biographies Theories Phobias Emotions Sleep and Dreaming In psychology, the term aggression refers to a range of behaviors that can result in both physical and psychological harm to yourself, others, or objects in the environment. This type of behavior centers on harming another person either physically or mentally. It can be a sign of an underlying mental health disorder, a substance use disorder, or a medical disorder. Forms of Aggression Aggression can take a variety of forms, including: PhysicalVerbalMentalEmotional While we often think of aggression as purely in physical forms such as hitting or pushing, psychological aggression can also be very damaging. Intimidating or verbally berating another person, for example, are examples of verbal, mental, and emotional aggression. Purposes of Aggression Aggression can serve a number of different purposes, including: To express anger or hostilityTo assert dominanceTo intimidate or threatenTo achieve a goalTo express possessionA response to fearA reaction to painTo compete with others Types of Aggression Psychologists distinguish between two different types of aggression: Impulsive Aggression: Also known as affective aggression, impulsive aggression is characterized by strong emotions, usually anger. This form of aggression is not planned and often takes place in the heat of the moment. When another car cuts you off in traffic and you begin yelling and berating the other driver, youre experiencing impulsive aggression. Research suggests that impulsive aggression, especially when its caused by anger, triggers the acute threat response system in the brain, involving the amygdala, hypothalamus, and  periaqueductal gray (PAG).Instrumental Aggression: Also known as predatory aggression, instrumental aggression is marked by behaviors that are intended to achieve a larger goal. Instrumental aggression is often carefully planned and usually exists as a means to an end. Hurting another person in a robbery or car-jacking is an example of this type of aggression. The aggressors goal is to obtain money or a vehicle, and harming another individual is the means to achieve that aim. Factors That Can Influence Aggression A number of different factors can influence the expression of aggression, including: Biological Factors: Men are more likely than women to engage in physical aggression. While researchers have found that women are less likely to engage in physical aggression, they also suggest that women do use non-physical forms, such as verbal aggression, relational aggression, and social rejection.Environmental Factors: How you were raised may play a role. People who grow up witnessing more forms of aggression are more likely to believe that such violence and hostility are socially acceptable. Banduras famous Bobo doll experiment demonstrated that observation can also play a role in how aggression is learned. Children who watched a video clip where an adult model behaved aggressively toward a Bobo doll were more likely to imitate those actions when given the opportunity.Physical Factors: Epilepsy, dementia, psychosis, alcohol abuse, drug use, and brain injuries or abnormalities can also influence aggression.

Analysis Of Lorraine Hansberry s A Raisin And The Sun Essay

Act as Normal as Possible Poverty is always a great place to start a story, yet is there a lesson to be learned if the characters ends up right where they started? That is one of the several predicaments in the story â€Å"A Raisin in the Sun† by Afro American writer Lorraine Hansberry. The story takes place in Chicago during the late 1950’s the civil rights era, and the most prevalent question is what makes an African American different to any other person. The story dives deep into what that is through the use of money, as the family who is generally poor finds themselves with money to start a new life someplace new and fresh. One who does not have an equal opportunity or results, as others do resent the system for that reason that the system favors those that are â€Å"normal†. The author Lorraine Hansberry is able to write about these characters because she was once one of them. Lorraine Hansberry was the first African American woman to write and publish a screenplay that was perform ed on Broadway. Lorraine Hansberry also inspired other African American writers and paved the way for them as Steven Carter writes â€Å"the first black and youngest American to win the New York Drama Critics Circle Award, and a trailblazer whose success enabled other blacks to get their plays produced. Having exhilarated audiences for over twenty-five years by its profound affirmation of black life in all its diversity and creativity and of black strength through generations of struggle† (CarterShow MoreRelatedAn Analysis Of Lorraine Hansberry s A Raisin Of The Sun 914 Words   |  4 Pagesâ€Å"A Raisin in the Sun† is an autobiographical play written in 1950 by Lorraine Hansberry, an African American writer. The main characters are the Younger family, Mama, his son Walter and her daughter Beneatha. The play dramatizes a conflict between the main characters’ dreams and their actual lives’ struggles in poverty and racism. The main characters’ liv es as African-Americans contribute to their feeling of entrapment by poverty and racism. The play predicts the black society struggles in the yearsRead MoreAnalysis Of Lorraine Hansberry s A Raisin Of The Sun 1876 Words   |  8 PagesA Raisin in the Sun is a play written by Lorraine Hansberry in 1959. This is a story about an African American family striving to reach the American Dream despite significant financial difficulties and a racially oppressive environment in the postwar era. The passage I chose was from Act 2, scene 3 of the play. This is when the chairmen of the neighborhood committee in Clybourne Park, Mr. Lindner comes to speak with the Younger family about their future presence in the neighborhood. 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Being African American in the 1950’s made it difficult for the family to move up in class to achieve the American Dream. In â€Å"A Rai sin in the Sun† by Lorraine Hansberry, the Younger’s cannot fully achieve the American Dream due to societal obstacles they experienceRead MoreA Raisin in the Sun by Lorraine Hansberry2035 Words   |  8 PagesLorraine Hansberry’s A Raisin in the Sun is a remarkable play written in 1959 by an African American author about an African American family. This time period was in the early days of the modern awakening of civil rights awareness. It was a timely play challenging the then current stereotypical view of a black family by depicting a realistic portrayal of a specific black family with aspirations, hopes, dreams, dignity, and ambition as would be expected from all families regardless of race. TheRead MoreThe Matriarchs of the House in A Raisin in the Sun by Loraine Hansberry814 Words   |  3 PagesIn A Raisin in the Sun by Loraine Hansberry, the three strong-willed women of the story have varying opinions, views, and beliefs on life. The story is set in the Southside of Chicago, Illinois. The Younger’s are an African-American family that has struggled to survive financially for many years. With a large injection of money from Mr. Younger’s death, the family struggles to make a unanimous decision on what they will use the 10,000 dollars for. The three major female characters differ in a varietyRead MoreA Raisin In The Sun Archetypal Analysis1452 Words   |  6 Pagesarchetypal analysis that enables one to gain insight into the conventional and universal experiences within the society of which that form of literature is based upon. These repeating and shared experiences are especially prevalent in the literature of the 1950s, as it is a period of time characterized by social injustice and prejudice targeting not just individuals but entire groups such as blacks, women and other disenfranchised communities within American society. Accordingly, Lorraine Hansberry’s

A Report to Determine the Benefits of a Good Staff Welfare...

A REPORT TO DETERMINE THE BENEFITS OF A GOOD STAFF WELFARE SYSTEM BY MARK ROSS 21ST October 2012 CONTENTS Introduction 1 Executive Summary 1 Staff welfare and organisational objectives 1 Process for assessing staff welfare 2 Actions to be taken 2 Communicating responsibilities for staff welfare 3 Recording and maintaining staff welfare systems 4 Conclusion 4 Bibliography 4 i 1.INTRODUCTION 1.1 This report has been asked for by my manager to determine the benefits to the company of good†¦show more content†¦5.Identify the actions to be taken by the manager in dealing with a staff welfare issue. A manager may deal with staff welfare issues in the following ways, closely assessing the information gathered during the processing of a staff welfare issue and also looking into other relevant information is one of the most important step. We need to get to the bottom of the issue and take a balanced view on all the concerns raised. Actions to be taken: Following of policies and procedures that are in place. Meetings with those concerned with the specific staff welfare issue. Close assessment of information gathered. These actions should lead to a good overall picture of the staff welfare issue and allow use to take the correct approach in rectifying or putting controlling measures in place to minimize the issue. Often policies and procedures may need to be updated to incorporate things we have learnt from individual issues. This can be seen to be good management tool also as it shows our employees that as a company we are always open to continual improvement. 2 6.Describe how to communicate responsibilities for staff welfare to the team. 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Looking at the premises of the organizational management and theoretical bases of industrialization, many scholars and indeed critics are of the view that it is organization centered concept. That is, it pays much emphasis on the efficient and goal attainment of the organization. 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My Family †Dad Free Essays

Im a kind of person that really cares for his family. I have a great education from my father and thats why I admire him for many reasons. Hes a generous person, a great businessman, and a really good father. We will write a custom essay sample on My Family – Dad or any similar topic only for you Order Now My dad is always helping people around him. He really cares for his family and he works hard to provide for his extended as well as, immediate family. He supports anyone that has problems with money, police, or any other kind of problem. He is the godfather for everyone in our family. My father is always here when they need them. In the same way, he has also helped his friends. For example: when his friend lost everything, he offered unlimited support to get him back on the right track. He thinks that no one else can do it. He always works with the men word with his friend. He doesnt take a check or title from them for the safety of his money. He is a generous person. My dad had a horrible childhood. When he was three years old, his father passed away. He had to support his family, so he sacrificed himself for them. He left school at the age 12 years old and worked for $ 20 a week. He had a lot of bad memories from his childhood as a consequence; it made him stronger and gave him experiences. He succeeds with the years and he got a lot of business experience. Now, he knows how to handle any kind of business. He could start any business and be sure that he succeeds on it. For example: He bought huge land next to the best tourist area in Casablanca for lot of money. Everyone was thinking that it was a big mistake but it wasnt. After many years, the land value has tripled. I could say that he has the feeling of business in his blood. My dad is a good father for our family. He sends his children to the best school and he doesnt care about the money. He is a powerful father, because he gave the education that he didnt get when he was younger. He made himself clear when something is wrong. If I do same thing wrong, he talked to me one time. He was always there when I need him. For example, I failed my high school two times normally. If he had the Muslim mind, he would let me leave the school, but he didnt. He always gave me a new chance. He gave me the energy to believe in myself and start again. He gave me the opportunity to study in United State of America, support my tuition and my living expenses. There are a few fathers in the world that can spend so much money for their children. In my opinion, I think that my father is the best father I could have ever asked for. I will try my best to be like him by being helpful to my children and people around me. I hope to be able to send my children though college and give them the knowledge needed to successful in society. How to cite My Family – Dad, Essay examples

Starbuck and Specialty Coffee

Specialty coffee refers to coffee that is brewed in a unique way, it is of high quality, a different taste, and is considered to be a better product compared to other beverages that are available in the market (Ireland, Hoskisson Hitt 12).Advertising We will write a custom proposal sample on Starbuck and Specialty Coffee specifically for you for only $16.05 $11/page Learn More The coffee beans used to brew specialty coffee is grown in special designated areas and they meet the highest set standards for green coffee (Julyan 34). The roasting, storage and brewing of the beans is carried out in the best possible way so as to produce a high quality product (Jolliffe 23). This research will focus on specialty coffee that is brewed at Starbucks retail stores. The given recommendation that will be analyzed in this study is to improve the quality of coffee in Starbucks retail stores. Furthermore, this research shall analyze three viable ways in which the given recommendation can be implemented in Starbucks retail stores. Quality is of utmost importance in any enterprise, in cases whereby the quality of a product becomes compromised the customers shift (Lingle 43). The improvement of the quality of coffee in Starbucks retail stores can be implemented in various ways. These ways include the use of fresh products in the brewing of coffee, training of employees at Starbucks on the best practices pertaining to brewing of coffee and establishment of a quality assurance department at Starbucks which will be responsible for the quality of coffee brewed at Starbucks retail stores. High quality coffee can only be produced if the quality of the raw materials used to brew the coffee is appropriate (Neilson Pritchard 70). The coffee beans, coffee ground and the milk used to prepare the coffee should always be fresh. The coffee beans used to process coffee should of the acceptable standards (Nicholls Charlotte 65). Low quality coffee beans should nev er be used in the production of coffee at any particular instant. The coffee beans should comply with the highest set standards in existence (Julyan 89). The quality of coffee at Starbucks cannot be improved if the coffee beans used for processing the coffee are faulty.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is imperative for the management at Starbucks retail stores to ensure that the coffee beans used in processing coffee are appropriate and of acceptable standards (Jolliffe 50). The coffee ground will determine the quality of coffee that will be produced at Starbucks retail stores (Ireland, Hoskisson Hitt 69). In addition ground coffee has a high rate of perishability hence it is imperative to utilize ground coffee immediately it is prepared. The grinders used at Starbucks retail stores should also be cleaned and maintained at all times (Lingle 43). Cleanliness is essenti al in any enterprise, especially in enterprises that deal with food products and beverages. The moment cleanliness is compromised the customers’ satisfaction level drops and the effect becomes adverse to the company (Neilson Pritchard 91). Furthermore, the maintenance of the coffee grinders should be catered for, the moment ineffective grinders are used to grind coffee beans the quality of the produced coffee becomes compromised. The coffee ground should be used as soon as it is produced, and Starbucks retail stores should acquire grinders that produce coffee ground when it is needed (Nichols Charlotte 73). In cases whereby coffee ground lies around without being used, the quality of the produced coffee becomes lowered. In the case of white coffee, the milk that is used in the preparation process has to be fresh milk. Milk that is stale can cause health problems to an individual who consumes it (Julyan 25). All Starbucks retail stores have to make sure that the products the y offer meet the set health standards. The improvement of the quality of coffee at Starbucks will only be possible if the use of fresh milk is always assured (Ireland, Hoskisson Hitt 19).Advertising We will write a custom proposal sample on Starbuck and Specialty Coffee specifically for you for only $16.05 $11/page Learn More The second aspect that is vital in the implementation of the given recommendation is engaging Starbucks’ employees in training activities that involve familiarization with the best coffee brewing practices. In order for the quality of coffee offered at Starbucks to improve the employees have to deliver their best (Julyan 34). The employees are involved with all the processes that pertain to coffee brewing. Unskilled coffee brewers will make coffee that is of poor quality, to avoid this scenario the Starbucks’ employees need to be trained in the best ways of making coffee. In any enterprise the employees have an unima ginable influence on the quality of the products availed in the market by that particular enterprise (Jolliffe 55). The employees will determine what kind of coffee is offered to Starbuck’s customers. The improvement of the quality of coffee offered at Starbucks has to be spearheaded by the employees in the retail stores (Lingle 241). The Starbucks management has to ensure that only skilled employees engage in the activities of coffee brewing. It is imperative for labor specialization to be practiced at Starbucks retail stores. Each employee should be assigned duties that they will undertake perfectly (Neilson Pritchard 104). In cases where the employees are assigned duties they are not familiar with the quality of the coffee becomes adversely affected. If an individual is perfect in grinding coffee beans that specific individual should be assigned duties involving grinding of coffee beans. The same should apply to service delivery, brewing of coffee and quality assurance ac tivities, the most qualified employees in these specific duties should be given the chance to execute the duties (Nicholls Charlotte 127).Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Customer satisfaction levels are determined by the quality of service being offered at a specific enterprise (Ireland, Hoskisson Hitt 205). The consumers of coffee at Starbucks retail stores have to be satisfied with the service offered to them. The quality of coffee will only improve if the employees are skilled at their jobs. In addition, the coffee available at Starbucks may be of superb quality, but the customer service may be poor. A balance has to be created; an aggrieved customer will quarrel with an employee (Julyan 143). This will irritate an employee; hence that specific employee will not brew quality coffee due to a foul mood and to avoid this Starbucks’ employees have to be adequately trained in the best ways of brewing coffee and the best ways of ensuring the customer is contended at all times. The establishment of a quality assurance department at Starbucks retail stores is essential. There is need for accountability so as to ensure the best results are attaine d (Jolliffe 275). The quality assurance department should be a fully structured department in the company, it should comprise of a manager, supervisors and employees who will act as internal inspectors (Lingle 304). The internal inspectors should be situated in each and every Starbucks’ retail stores. Their role should be to ascertain the quality of coffee offered at Starbucks retail stores. The internal inspectors should ensure that the raw materials required for brewing coffee meet the set standards. In addition the internal inspectors should ensure that the employees offer the best service to the consumers of coffee at Starbucks (Nicholls Charlotte 194). The internal inspectors should compile their reports and submit their findings to the supervisors. The supervisors should ensure that the internal inspectors perform the roles assigned to them (Neison Pritchard 295). In addition the supervisors and internal inspectors should be able to submit their recommendations to the manager in charge of the quality assurance department (Nicholls Charlotte 197). The quality assurance manager should be in a position to plan, coordinate and control the activities that concern the quality improvement of coffee offered at Starbucks retail stores (Julyan 164). The quality assurance manager should coordinate with the finance department in situations whereby extra funds are needed for the improvement of the quality of coffee. The improvement of the quality of coffee at Starbucks retail stores will have a cost attached to it (Jollife 208). Every good thing comes with a price, new grinding machines will be needed. High quality beans will also be needed, and the employees may demand for a pay rise due to the high levels of efficiency required from them (Lingle 223). All these aspects involve the use of more funds hence the quality assurance manager has to work closely with the finance department to ensure these funds are availed on time. The quality assurance manager ha s to coordinate with the human resource department. The employees who are defiant should be dealt with. Some employees will tend to be deviate from the set objectives of the company (Ireland, Hoskisson Hitt 129). The quality assurance manager should be very keen to ensure that the employees’ negligence does not in any way affect the quality of coffee offered at Starbucks. The quality assurance manager has to link with the human resources department when issues concerning Starbucks employees emerge (Neilson Pritchard 98). Furthermore, the quality assurance manager should be able to link with the production and purchases department. For example when coffee beans are being purchased the quality assurance department should verify that the coffee beans comply with the set standards. In addition, the quality assurance department should ascertain that the production methods used in brewing coffee are acceptable (Nicholls Charlotte 125). The quality assurance department will play an enormous role in the improvement of coffee at Starbucks retail stores. The food and beverage production industry standards require the establishment of a quality assurance department in all enterprises that are involved with food and beverage production (Julyan 304). This is to ensure that the products offered to the customers are of acceptable quality at all times. The establishment of a quality assurance department at all Starbucks retail stores is essential. The improvement of coffee offered at Starbucks will only be possible if a quality assurance department is established (Jolliffe 238). The aspect of high quality is of utmost importance in all enterprises, an enterprise that compromises on quality never manages to diversify and expand (Lingle 143). In order for an enterprise to diversify its’ products, quality has to be ascertained. The quality of coffee offered at Starbucks will only be improved if the Starbucks management implements policies that advocate for zero tolerance to low quality products (Neilson Pritchard 259). The three aspects have to be always ascertained these include the freshness of raw materials, the training of employees on coffee brewing activities and establishment of a quality assurance department. If these three aspects are ignored at Starbucks retail stores the quality of coffee will remain poor but if these three aspects are ascertained the improvement of the quality of coffee at Starbucks retail stores will be achieved. Works Cited Ireland, Duane, Robert Hoskisson, and Michael Hitt. Understanding Business Strategy: Concepts and Cases. Mason, OH: South-Western Cengage Learning, 2008. Print. Jolliffe, Lee. Coffee Culture, Destinations and Tourism. Bristol, UK: Channel View Publications, 2010. Print. Julyan, Brian K. Sales and Service for the Wine Professional. London: Cengage Learning, 2008. Print. Lingle, Ted. The Coffee Cupper’s Handbook: Systematic Guide to the Sensory Evaluation of Coffee’s Flavor. L ong Beach, Calif: Speciality Coffee Association of America, 2001. Print. Neilson, Jeff, and Bill Pritchard. Value Chain Struggles: Institutions and Governance in the Plantation Districts of South India. Hoboken: John Wiley Sons, 2011. Print. Nicholls, Alex, and Charlotte Opal. Fair Trade: Market-driven Ethical Consumption. London, UK: Sage, 2005. Print. This proposal on Starbuck and Specialty Coffee was written and submitted by user Emel1a to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.